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Programmatica
Features
| Bidder Code |
programmatica |
Prebid.org Member |
no |
| Prebid.js Adapter |
yes |
Prebid Server Adapter |
no |
| Media Types |
display, video |
Multi Format Support |
will-bid-on-one |
| TCF-EU Support |
no |
IAB GVL ID |
none |
| GPP Support |
check with bidder |
DSA Support |
check with bidder |
| USP/CCPA Support |
no |
COPPA Support |
no |
| Supply Chain Support |
check with bidder |
Demand Chain Support |
check with bidder |
| Safeframes OK |
yes |
Supports Deals |
no |
| Floors Module Support |
no |
First Party Data Support |
no |
| User IDs |
none |
ORTB Blocking Support |
no |
| Privacy Sandbox |
check with bidder |
|
|
Bid Params
| Name |
Scope |
Description |
Example |
Type |
siteId |
required |
Site id |
'cjssg576snkvrj1qbd50' |
string |
placementId |
required |
Placement id |
'cjsu4an6snkvrj1qbd6g' |
string |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_programmatica |
hb_bidder_programmat |
hb_adid_programmatic |
hb_size_programmatic |
hb_source_programmat |
hb_format_programmat |
hb_cache_host_progra |
hb_cache_id_programm |
hb_uuid_programmatic |
hb_cache_path_progra |
hb_deal_programmatic |
|
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