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                Brightroll
                
                
                Features
                
    
      | Bidder Code | brightroll | Prebid.org Member | yes | 
    
      | Prebid.js Adapter | no | Prebid Server Adapter | no | 
    
      | Media Types | display, video | Multi Format Support | check with bidder | 
    
      | TCF-EU Support | no | IAB GVL ID | check with bidder | 
    
      | GPP Support | check with bidder | DSA Support | check with bidder | 
    
      | USP/CCPA Support | check with bidder | COPPA Support | yes | 
    
      | Supply Chain Support | yes | Demand Chain Support | check with bidder | 
    
      | Safeframes OK | check with bidder | Supports Deals | check with bidder | 
    
      | Floors Module Support | check with bidder | First Party Data Support | check with bidder | 
    
      | User IDs | none | ORTB Blocking Support | check with bidder | 
    
      | Privacy Sandbox | check with bidder |  |  | 
  
                The brightroll bid adapter is no longer supported and will not respond to bids.
Registration
Brightroll requires registration for each Prebid Server host company
and each publisher. Contact dsp-supply-prebid@verizonmedia.com
Bid Params
  
    
      | Name | Scope | Description | Example | Type | 
  
  
    
      | publisher | required | Publisher Name to use | ‘pub1’ | string | 
  
                "Send All Bids" Ad Server Keys
                These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
                
                  
                    | hb_pb_brightroll | hb_bidder_brightroll | hb_adid_brightroll | 
                  
                    | hb_size_brightroll | hb_source_brightroll | hb_format_brightroll | 
                  
                    | hb_cache_host_bright | hb_cache_id_brightro | hb_uuid_brightroll | 
                  
                    | hb_cache_path_bright | hb_deal_brightroll |  | 
                
                
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